Book Review: The Moe Manifesto by Patrick W. Galbraith (+ Win a Copy!)

The Moe Manifesto by Patrick W. Galbraith

The Moe Manifesto by Patrick W. Galbraith

Reading The Moe Manifesto by Patrick W. Galbraith (published by Tuttle, 2014) was a bit like diving into Alice’s rabbit hole for me. I took a trip into the complete unknown, and to be honest I’m still a little befuddled. Don’t get me wrong – this is a fantastic book for those already super keen on the world of manga, anime and gaming, but that isn’t the world I’m from.

The Moe Manifesto

The Moe Manifesto by Patrick W. Galbraith

You know I love Japan, and I love ‘kawaii’ (cute) things, but ‘moe’ (萌え) is something I’ve never quite got to grips with. Is it just ‘cute stuff’, is it ‘cute stuff that’s a bit sexy’, is it a feeling, is it a thing? All of these questions were in my head before picking up The Moe Manifesto, and most now are answered. Galbraith tells us that “linguistically speaking, moe (萌え) is the noun form of the verb moeru, meaning to burst into bud or to sprout“. He goes on to say that, after being used as slang for ‘burning passion’ in the 1990s (probably as a mix up of 萌え and 燃え – both pronounced ‘moe’, but the latter meaning ‘to burn’), ‘moe’ came to mean ‘an affectionate response to fictional characters’. Therefore, ‘moe’ is a verb and a response, not a thing or something someone has (as I had previously believed).

The Moe Manifesto

The Moe Manifesto by Patrick W. Galbraith

I won’t go into moe in depth here – that’s what the book is for, and it does it well. The book contains 19 interviews between Galbraith and a selection of important figures from the world of Japanese manga and anime, each looking at moe from a different angle and talking about how moe is influencing the artists of today.

The Moe Manifesto

The Moe Manifesto by Patrick W. Galbraith

Galbraith, a journalist based in Tokyo, is clearly an expert in this field. Even for a complete moe novice like me this was an enjoyable and interesting read, but for someone already interested in this topic or perhaps even studying it, this is the perfect book to really get beneath the surface of manga and anime and our relationship with the characters.

Buy The Moe Manifesto by Patrick W. Galbraith from and and read more at


Would you like to win a copy of The Moe Manifesto by Patrick W. Galbraith? All you need to do is leave a comment on this blog post telling me why this book is the perfect book for you. Please make sure you leave a valid email address with your comment (this will not be published), as this will be used to contact the winner. The closing date for entries is Friday 17th April at midnight BST.

Would you like a second entry? If you’d like to double your chances of winning, please share this post on Twitter and make sure to mention me (@Ali_Haikugirl) in your Tweet!

Please note that only comments left on this blog post will be accepted as competition entries, and comments left via social media (Facebook, Twitter, etc.) will not be counted. To qualify for the ‘second entry’ via Twitter, you must also post a comment on this blog post.

This competition is open to EVERYONE, wherever you are in the world! After the closing date has passed, a winner will be selected at random and that person will be contacted directly using the email address provided. The winner will need to supply a postal address for the prize to be sent to, and the prize will be mailed out directly by the publisher. If the selected winner does not respond with a postal address within 14 days of being contacted another winner will be selected in their place.

4 thoughts on “Book Review: The Moe Manifesto by Patrick W. Galbraith (+ Win a Copy!)

  1. It looks like it is from the same outfit that made the Otaku Encyclopedia back in 2005. I have a copy of that but it is outdated. Although, I am a Japanese Culture historian, so the book is still useful as a reference.

    Why I need it? I need this book so I will know more about “Moe” culture than Aria Cross.

    Liked by 1 person

  2. Hey,
    I’m actually researching herbivore men and the new Japanese sexualities at the moment, so it’s pretty spot-on. The other guy researching them (Morioka Masahiro, who is more thorough, smart, educated, into it, and wrote his first paper on it before I had even heard of them, so technically I’m *the other one*) actually wrote a book about being a lolicon and why Japanese men are being increasingly drawn to moe, loli and anime characters rather than to actual females, 感じない男. It’s pretty cool =)
    However, I think it’s cool to have some outside perspective on such things, so I’d love to read this book as well.

    Liked by 1 person

  3. Another competition, sweet!

    I think this is the perfect book for me because I’m a big fan of anime, manga and moe things but I would love to know more about moe things – especially from somebody who seems to be an expert in that field. It also just seems like a really fun and interesting book to read.


    Liked by 1 person

    • First off, I’ve heard this “moe” things even before I had the chance to have boyfriend.. but now, since my boyfriend is both gamer and otaku.. My ears have been too familiar with this thing.. without really knowing what is it.

      As I have observed from the comment/post of.. well.. usually, anime enthusiast, Moe refers to “something” that is quite cute yet arousing.. just like that “Hestia” overload.. dunno why guys are so hooked up with her.. but everybody says that its her natural Moe thing that makes her stand up among the rest.. But on my perspective, this “Moe” is somewhat another genre of fetishes.. and if my professor had only given me her permission.. I would have studied this thing and be my College thesis (but i know I’m being dumb to do it in the first place)

      so to make it short.. I want this book to be one of my graduation gift to my boyfriend since i lost the chance to win this prize in the Otaku Asia giveaways last year (I think). And also, for me to understand the world of Moe and why my boyfriend is fond of this thing as much as he is fond of mahoushoujo 🙂


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